For eCommerce brands to thrive, it is crucial to have a robust online presence. In today’s competitive market, simply having a website is no longer sufficient due to extreme competition and constantly evolving consumer behaviors. 

To succeed in this ever-changing environment, you need a strong set of strategies that will not only engage your audience but also propel your brand to new levels of success. 

Well, in this article, we’ll explore some simple yet powerful strategies that can help you build a solid online presence for your eCommerce brand. 

Whether you’re just starting out or looking to level up your online game, these strategies will give you the boost you need. 

Let’s dive in!

Strategies to Build Strong Digital Presence For eCommerce Store 

There are many ways that can help you build a powerful brand online. The only catch is to know the right ones based on your business needs and goals. 

1. Develop a Comprehensive SEO Strategy

Search Engine Optimization (SEO) is the foundation of a strong online presence. You can start by conducting keyword research to identify relevant search terms that your target audience uses. 

Next, optimize your website’s pages, product descriptions, and blog content with these keywords to increase your visibility in search engine results. 

It is crucial for ecommerce brands to focus on creating high-quality, informative, and engaging content that satisfies user intent. Inform your users about the latest collection you have for them with the help of content. 

2. Leverage Social Media Marketing

Using social media platforms is a great way to connect with your desired audience and increase awareness of your brand. To effectively reach your target audience, it’s important to identify the platforms where they are most active. 

Once you’ve done that, you can create engaging profiles for your eCommerce brand on those platforms. 

Share content that is meaningful and useful to your audience, such as updates about your products, news from your industry, and captivating visuals. 

3. Implement Content Marketing

Another crucial factor to consider is content marketing. It plays a vital role in building credibility and attracting organic traffic to your eCommerce brand. 

Create a blog on your website and regularly publish high-quality, informative, and shareable content related to your industry. This content can include product reviews, tutorials, industry trends, and expert advice. 

4. Utilize Influencer Marketing

Influencer marketing has become a powerful tool for reaching a wider audience and building trust in the eCommerce industry. 

Collaborate with relevant influencers who align with your brand values and have a substantial following. 

Implementing this strategy can greatly enhance your brand’s visibility, credibility, and website traffic.

5. Optimize for Mobile Devices

As mobile usage continues to grow, it’s crucial to optimize your eCommerce website for mobile devices.

Ensure that your website is mobile-responsive, providing seamless navigation and a user-friendly interface across different screen sizes. 

Mobile optimization not only enhances user experience but also improves your search engine rankings, as search engines prioritize mobile-friendly websites in their results.

Happy Selling!

Wrap Up

So, now you know that having effective strategies in place is crucial for growing your business online. Remember, the main aspect is to focus on SEO and make your website fully functional and accessible for users. Nonetheless, incorporating the above-discussed strategies can help you grow effectively. Also, by staying proactive and continuously refining your online presence, you’ll be able to stay ahead of the competition and thrive in the digital realm.

The post Strategies for Building a Strong Online Presence for Your eCommerce Brand appeared first on nandbox Native App Builder.

Mobile app development company London has been all over the world as it provides immense benefits to business owners and consumers. Out of several app niches, the gaming niche has undergone tremendous growth. 

The mobile gaming industry has witnessed exponential evolution in recent years, thereby transforming the way people engage and interact with crossplay games.

From limited accessibility and subpar graphics on desktops to the emergence of smartphones as powerful gaming devices, the landscape has evolved significantly. 

Unlike other industries, the gaming industry has transformed incredibly. Thus, opening numerous doors of opportunities for businesses and entrepreneurs alike. 

In this article, we will explore the reasons why mobile gaming is the upcoming future and the key factors driving its success. 

Let’s delve deeper together and determine why mobile gaming has the most potential to leverage in the future ahead. 

Discover 8 Reasons Associated with Mobile Gaming in 2023 & Beyond

Here is a quick rundown on the best 6 factors that define why businesses should invest in mobile game development in 2023 and beyond. 

Mobile Gaming – A Lucrative Digital Venture

Mobile gaming has emerged as one of the most profitable ventures in this fast-paced digital economical world. Unlike traditional gaming platforms such as PCs and consoles, mobile games offer convenience and accessibility. 

The absence of space constraints and the ability to play games on the go have contributed to the surging popularity of mobile gaming. 

Whether you’re an entrepreneur or an industry tycoon, you must invest hefty amounts for the development of robust, user-friendly games. 

To stay ahead of the curve, you must understand the importance of capitalizing on this growing trend. Conversely, you can connect with any trustable mobile app development company in Dubai, too, that would assist you in creating immersive gaming experiences that captivate your targeted audiences. 

Long-Term Investment for Success

Developing a game entails significant investment and time. However, launching a premium game with limited user appeal can hinder initial revenue generation. 

With numerous freemium games already available and accessible in the mainstream markets, it is crucial to adopt a long-term approach. 

Offering a free version of the game can help attract a wider user base. Also, these type of games helps to attract long-term clients. Though, you need to invest in robust, data-driven gaming apps having a unique storyline and immersive user experience. 

Once your game acquires a huge audience, you can introduce premium packages for more intricate and exciting features and functionalities. 

Nonetheless, by utilizing the right gaming monetization strategies, you can generate massive revenue via games. 

Offer Impressive Graphics and Designs 

Mobile games have come a long way from their humble beginnings, characterized by low-quality graphics and inferior designs. 

Thanks to advancements in the gaming industry, developers now create visually stunning and immersive experiences. 

Also, the introduction of AAA strategy games to smartphones has expanded the gaming possibilities, transcending the limitations of previous generations. 

By partnering with a veteran mobile app development company in Dubai, they could assist you in delivering games with superior-quality graphics and captivating designs.

Smartphones have Become Powerful Gadgets

In the past, powerful strategy games were only exclusive to desktops and consoles, and smartphones lacked the necessary capabilities. 

However, with time and technological advancement, developers and designers have made significant strides in optimizing mobile devices for running robust, high-end games. 

Modern smartphones are equipped with exceptional graphics and enhanced functionalities these days. Thus, revolutionized the mobile gaming realm. 

Primarily, mobile devices feature limited functions and storage. Though, there is a wide plethora of smartphones available in the markets that offer immersive functionality. 

If you’re a game enthusiast, try investing in a smartphone that features powerful accessories, such as a headphone jack, built-in cooling system, widescreen, extended battery life, and ample storage capacity.

Immersive Technologies and Enhanced Connectivity 

The integration of augmented reality (AR) and virtual reality (VR) technologies has reshaped the gaming landscape. 

With advancements in 5G connectivity, mobile games now offer real-time interactions in virtual worlds, enhancing user engagement. 

The emergence of 5G has also addressed previous limitations, such as latency and battery depletion, thereby opening doors to seamless gameplay experiences. 

The majority of the mobile app development companies in Dubai stay at the forefront of these technological advancements to deliver cutting-edge gaming solutions.

Expanding User Base and Diverse Monetization Strategies

Mobile gaming has witnessed a significant increase in its user base due to the accessibility of influential games on smartphones. 

The evolution of the internet and technology has facilitated faster performance and interactive graphics, making high-end games compatible with mobile devices. 

Apart from that, developers have introduced innovative monetization methods, such as playable ads, incentive advertising, and subscription-based models, that aids in generating more revenue. 

Any leading app development company in UAE can assist you in implementing effective monetization strategies for your game.

Embracing the Future of Mobile Gaming in 2023 

Mobile gaming has undeniably outshined traditional desktop and console games, offering unparalleled convenience, improved graphics, and a wider user base. 

Developers continue to innovate, pushing the boundaries of mobile gaming through captivating graphics, flawless designs, and interactive features. This helps businesses to stay ahead of the competition.  

The following reasons stated above show why mobile gaming is a lucrative venture and why businesses should invest in this niche in 2023. 

Connect with any reputable app development company today in UAE and start your game development journey. Just make sure the company you hire must possess skills and expertise that help to build incredible games that could take your business to a step forward among your rivals. 

We hope you may find our article informative and engaging. 

The post Why Mobile Gaming is the Upcoming Future – Best 6 Reasons to Explore in 2023 appeared first on nandbox Native App Builder.

Global leisure is changing rapidly with the rise of new technologies. The entertainment industry has also been evolving in recent years and will continue to achieve this. HBO Max is one such instance. With this, many users are trying to access HBO Max from select nations.

Although. the popularity of VPNs is increasing as people seek to bypass regional restrictions and access restricted content in their preferred areas. This article discusses the pinnacle of ten first-rate VPNs to look at HBO Max worldwide in 2023. HBO Max is the latest and most rapidly growing streaming service set to release in May 2020. The provider will provide a massive variety of content, including movies, TV shows, and documentaries. However, HBO Max is best in the United States and other international locations. More and more people are turning to VPNs to overcome regional restrictions and gain access to restricted content in their preferred areas.

Importance Of VPNs in Gaining Access to HBO Max From Everywhere in The World

If you’re keen on HBO programming, you’re enthusiastic about the latest launch of HBO Max. However, in case you’re dwelling outside of the USA, you’ll be thinking about how you may get entry to this new streaming carrier. There are some approaches to achieve this, and one quality is using a VPN.

Furthermore, a VPN is an incredible manner that encrypts your internet site visitors and routes them thru a server in a particular area. This may be beneficial for many reasons, together with bypassing geo-restrictions. In the case of HBO Max, a VPN can assist you in accessing the carrier from anywhere in the world.

Some VPNs to pick from; however, they will no longer work with HBO Max. To simplify things, we’ve compiled a listing of the first-rate VPNs for HBO Max and a step-through-step guide on how to use a VPN to observe HBO Max.

Top 10 Best VPNs to Watch HBO Max Worldwide

Hundreds of VPN carriers are accessible, so realizing which one to pick could be complicated. That’s why we’ve formed this listing of the top VPN providers for HBO Max so that you can move your favorite suggestions and movies with no problem.

1 – FastestVPN (Best overall By Experts)

When it involves VPNs, there are quite a few one-of-a-kind features to recollect. But, on the subject of the FastestVPN, some key features genuinely make it stand out. here we’re able to have a look at a number of the essential features and benefits of FastestVPN, in addition to how it stacks up in pace and performance.

Additionally, one of the critical functions of FastestVPN is its server community insurance. The FastestVPN has servers in over 50 nations, meaning you can access various content worldwide. This is best in case you’re trying to access geo-blocked content material in your USA or in case you’re trying to get around censorship regulations.

Another fantastic feature of the FastestVPN is its speed and overall performance. FastestVPN is one of the quickest VPNs available on the market, and it can offer consistently high rates throughout its server community. This is best if you want to flow content material or download large documents.

Finally, FastestVPN has a few first-rate consumer remarks and reviews. The vast majority of customers document high-quality studies with the FastestVPN, and it’s frequently rated as one of the pinnacle VPNs on the market.

Furthermore, If you are seeking a VPN with superb capabilities, speed, and overall performance, then the FastestVPN is, without a doubt, worth considering.

2 – ExpressVPN

ExpressVPN is a top-class VPN provider that gives many functions to its users. In this weblog, we can test several of the key capabilities and benefits of ExpressVPN.

Speed and performance are crucial factors to remember when deciding on a VPN. ExpressVPN offers high-paced servers in ninety-four nations around the arena. This method that you may constantly discover a speedy and dependable connection, no matter wherein you are.

One of the significant matters approximately ExpressVPN is its server community insurance. With over three 000 servers in 160 places, you could constantly discover a server that suits your desires. Whether you want to unblock a website or live nameless online, ExpressVPN has you blanketed.

After all, user feedback is constantly an essential aspect to recall while selecting a VPN. ExpressVPN has regularly obtained excellent customer opinions thanks to its fast speeds, reliable connections, and remarkable customer service. Even if you’re searching for a VPN that offers all of these things, ExpressVPN is a notable option.

3 – NordVPN

NordVPN is a digital non-public community (VPN) company. It has desktop programs for Windows, Linux, macOS, mobile apps for and iOS, and a utility for Android TV. Manual setup is required for Wi-Fi routers, NAS devices, and different structures. NordVPN is a subsidiary of the cyber protection corporation Tefincom.

NordVPN has over five two hundred servers in sixty-two international locations. It encrypts Internet traffic with the AES-256-CBC cipher and supports IPv6, DNS leak safety, and a kill switch. The NordVPN service allows up to six simultaneous connections and affords 24/7 customer service.

NordVPN is a popular VPN issuer with a massive user base. It is known for its rapid speeds and reliability. NordVPN has a gigantic server community, with over five hundred servers in sixty-two countries. This offers customers many options on the subject of deciding on a server. NordVPN is likewise a stable VPN, with AES-256-CBC encryption and DNS leak safety. Additionally, NordVPN has a kill transfer to save your tool from connecting to the Internet if the VPN connection is misplaced. NordVPN is an incredible choice for users searching for a quick, reliable, and stable VPN.

4 – VyprVPN

VyprVPN is a primary VPN provider with a sturdy awareness of speed and safety. The Company gives over seven-hundred servers in 70+ countries, unlimited statistics usage, and army-grade encryption. VyprVPN is the best and most reliable VPN that personalizes and operates all in their servers, giving them complete management over their network. This lets VyprVPN supply some of the quickest speeds within the VPN industry.

VyprVPN’s speed and protection are each remarkable. In our checks, VyprVPN turned into one of the quickest VPNs, with barely slower speeds than our non-VPN baseline. And, VyprVPN’s encryption is rather sturdy, with the best forward secrecy and AES-256-GCM encryption.

One region wherein VyprVPN shines is its server community coverage. Due to it’s offers over 700 servers in 70+ nations; that’s one of the most extensive server networks within the VPN industry. This gives you many options for locating a fast server, irrespective of where you are global.

VyprVPN has a sturdy awareness of consumer privacy, with a strict no-logs policy. They additionally provide a completely unique Chameleon protocol designed to defeat VPN blocking.

VyprVPN is an incredible VPN carrier with fast speeds, robust security, and an extensive server network.

5 – Ivacy VPN

Ivacy VPN is the most popular VPN offering available. It offers various features and advantages and has a sturdy reputation for pace and performance. In this blog submission, we will closely observe the critical components and blessings of Ivacy VPN and offer a velocity and performance evaluation. We’ll also proportion some personal feedback and assessments to help you to make a knowledgeable selection about whether or not Ivacy VPN is the suitable carrier for you.

Ivacy VPN offers an extensive range of functions designed to protect your online privacy and protection. It gives army-grade encryption, best for ensuring your statistics are secure from hackers and authorities’ surveillance. Ivacy VPN additionally provides strict no logs coverage, meaning your online sports will not be tracked or monitored. In addition, Ivacy VPN gives some safety features, including DNS leak protection.

Ivacy VPN is also one of the fastest VPN services in the marketplace. It offers limitless bandwidth and servers in greater than one hundred international locations. This means you can move HBO Max content from any place without experiencing any buffering or lag. Ivacy VPN also gives a 30-day money-back guarantee to attempt it threat-loose.

User feedback and evaluations for Ivacy VPN are usually adequate. People appreciate the wide range of features and benefit that Ivacy VPN offers. They also recognize the fast speeds and dependable connections. However, a few users have complained about customer support and the lack of a live chat alternative. Overall, Ivacy VPN is an excellent desire for anybody looking for a quick, dependable, and feature-rich VPN service.

6 – CyberGhost

CyberGhost is a powerful and feature-wealthy VPN carrier offering its users incredible capabilities and advantages. This weblog will look at several key capabilities and benefits of CyberGhost VPN.

Speed and performance are crucial factors to remember when selecting a VPN provider. CyberGhost offers incredible speeds and excellent overall performance, making it a first-rate preference for streaming, gaming, and other data-intensive sports. Server network coverage is excellent, with over three 500 servers in 60 countries. This gives you high-quality flexibility and the desire to find a server that meets your wants.

User remarks and evaluations are continually crucial when choosing a VPN carrier. CyberGhost has a strong popularity and is notably rated by customers. In our testing, we found the provider reliable and smooth to apply. CyberGhost is an incredible choice for each person seeking a powerful and characteristic-rich VPN carrier.

7 – IPVanish

IPVanish is a popular VPN provider offering several functions and blessings. In this blog post, we’ll look better at the key features and some advantages of IPVanish. We’ll additionally analyze the velocity and performance of the provider and check the server community insurance. Finally, we will share a few consumer comments and opinions to help you make a choice approximately whether or not or not. IPVanish is the right VPN for you.

IPVanish offers numerous capabilities which can benefit customers in many ways. Some of the key features consist of:

AES-256 encryption: This is a robust encryption algorithm used by military and government corporations. It will hold your data safe from prying eyes.

• Unlimited bandwidth: You might not fear approximately exceeding your data limit with IPVanish.
• No logs coverage: IPVanish would not hold any logs of your online sports. This means your 
• privacy is covered.
• 24/7 customer service: If you got any questions or problems, you may contact customer service any time of day or night.
• 7-day money-again assure: If you’re unhappy with the provider, you can get a full refund within the first week.

IPVanish is a quick and dependable VPN carrier. It offers incredible speeds and remarkable overall performance. In our assessments, we could move HD video with no buffering or lag. We also didn’t enjoy any connection drops.

IPVanish has a massive server community with over three 000 servers in 60+ nations. This gives you several options for locating a fast and reliable connection.

Overall, users are commonly satisfied with IPVanish. The service is fast, dependable, and easy to use. It additionally gives a beautiful fee for the charge. If you’re looking for a VPN service, we advocate trying IPVanish.

8 – TunnelBear

TunnelBear is another popular VPN in the marketplace. It offers rapid speeds, a large server community, and robust safety. TunnelBear is an excellent choice for streaming HBO Max.

One of the great things approximately TunnelBear is its velocity. This VPN is rapidly sufficient to circulate HD video without any buffering. TunnelBear is likewise one of the few VPNs that doesn’t sluggish down your internet connection.

TunnelBear has servers in over 20 international locations, offering many alternatives for accessing HBO Max. This VPN additionally provides 24/7 customer support if you want any help.

User reviews for TunnelBear are usually tremendous. People love Tunnelbear’s ease of use, rapid speeds, and robust protection. If you’re searching for a reliable VPN to circulate HBO Max, TunnelBear is a terrific choice.

9 – Hide me

Hide Me is one of the satisfactory VPNs to look at on HBO Max International. Here are the key capabilities and benefits of the use of Hide Me VPN:

• Hide Me is one of the quickest VPNs on the market, with speeds of as much as three hundred Mbps.
• Hide Me has a broad community of servers, with over 3,000 servers in extra than 60 countries.
• Hide Me offers a 7-day cash-back assurance so that you can try the provider threat-loose.
• Hide Me is like-minded, with various gadgets, including Windows, macOS, Linux, Android, and iOS.
• Hide Me has sturdy encryption and security functions, such as DNS leak safety and a kill switch.

10 – TorGuard

TorGuard offers a variety of features that make it an outstanding choice for streaming, including excessive speeds, an extensive server network, and super user comments. In this newsletter, we will closely study all of the features and how they could advantage you.

The most important factor to consider whilst selecting a VPN is pace. After all, you do not want your streaming interrupted via a slow connection. Fortunately, TorGuard is one of the quickest VPNs on the market. In our tests, we discovered that they had been capable of always supplying excessive speeds, even when connecting to servers in ways-flung places. This is way to their robust infrastructure and advanced compression generation.

Another essential problem to maintain in thoughts is server community insurance. This is vital due to the reality you need so one can hook up with a server within us wherein you want to stream content. Fortunately, TorGuard has a massive server network that covers over 50 nations. This approach allows you to discover a server that meets your needs, whether you’re international.

The specific promoting factor of this product is that it could be used by all and sundry. Even if you aren’t an expert, you may use it to write content for your blog or website.

Standout capabilities: 

• It makes content material advent easy and amusing 
• It comes with many templates 
• It has a massive library of pics and fonts 
• It is straightforward to apply
• It integrates with social media
• It offers an unfastened trialLacks:
• Can’t crop pix or movies at the app
• No manner of exporting completed tasks
• Not a whole lot of alternatives for enhancing

Conclusion

In Conclusion, there are many kinds of stuff to hold in thoughts while choosing a VPN:

1. Make sure the VPN has servers within the US.
2. You’ll want to ensure the VPN can unblock HBO Max.
3. It could be excellent to be confident that the VPN has rapid speeds and good protection.

Even though we’ve got visibility, VPNs are a crucial device for gaining access to geo-constrained content. They are an excellent way to bypass net censorship and get the right of entry to websites that aren’t available for your use a. However, they also can be used for more excellent nefarious functions. Some humans use VPNs to get admission to pirated content or other illegal material.

We’ve compiled a list of the ten great VPNs for HBO Max. All of the VPNs on our listing have servers inside the US, can unblock HBO Max, and have fast speeds and proper security.

FAQs

Why do I need a VPN to look at HBO Max worldwide?

HBO Max is a new streaming carrier that is most effective for those with a VPN subscription. Additionally, It’s a top-class provider that helps you to watch HBO suggestions and movies without geo-restrictions.

Even though you may need a VPN subscription if you want to look at the content without geo-restrictions. Moreover, the high-quality VPN for HBO Max will provide you with fine streaming revel in viable by using the unblocking geo-constrained content material on HBO Max and other streaming services.

Can I use any VPN to look at HBO Max?

Although, It’s crucial to use a VPN when streaming HBO Max as that is an HBO carrier, and it has strict recommendations on what content may be watched. Likewise using a VPN will assist you in passing these restrictions and managing HBO Max without being penalized.

Can I use a loose VPN to look at HBO Max?

While free VPNs are available, they frequently have obstacles, including statistics caps, sluggish speeds, and confined server access. Moreover, no longer all free VPNs can successfully unblock HBO Max. For a reliable and unrestricted streaming experience, choosing a top-rate VPN carrier is endorsed.

How do I pick the first-class VPN for looking at HBO Max?

When selecting a VPN for HBO Max, recollect elements with velocity, server network insurance, capacity to bypass geo-regulations, safety features, and person-friendliness. Additionally, studying evaluations and comparing the characteristics of different VPN vendors assist you in making an informed decision based on your precise wishes.

The post Top 10 VPNs to Watch HBO Max: Best VPN Services for Streaming Outside Boundaries in 2023 appeared first on nandbox Native App Builder.

Creative Sales Outreach Ideas for Your App

Attracting new customers or app users could be a bit of a tiring process. As a business owner, we understand how you’re always looking for new ways to connect with potential users. Sometimes you even come up with unique methods of approaching these users. This is why in this guide we’ll discuss how you can get creative with your sales outreach strategies and discuss some creative sales outreach ideas for your app that can help you stand out from the competition and grab the attention of potential users.

Broaden Your Social Circle

There are a lot of groups out there for professionals who want to meet other people in their field. By growing your social network, you can connect with potential customers, find things you have in common with them, and tell them about your business. This will improve your sales outreach. You can use the following two main channels to find leads that fit your sales funnel’s criteria:

• LinkedIn: With 810 million users, LinkedIn is the most popular professional social networking site. These users use the platform for a wide range of things, such as networking, making new connections, job hunting, hiring, and growing their businesses. A good headshot plays a crucial role in creating a positive first impression on your profile. They provide a fantastic way to engage with other professionals in your desired niche, with more than 2 million LinkedIn Groups centering around business-related issues. Share information, pose inquiries, and even invite users to future virtual gatherings. Sales Navigator is worth it for its advanced search and lead generation capabilities, especially for businesses looking to target specific industries or roles. 
• Facebook: Depending on your industry, this may be a useful avenue for your outreach effort. Let’s say for example you are a CEO of a certain tech inc.,. The term “technology” should be typed into the search box, and the Groups option should be chosen. There are groups for almost every interest and company kind under the sun, from applied sciences to engineering to app development. Join, make connections with other members, and seek out possible clients who might be a good fit for your products or services. Who knows, you might even start participating in the group frequently and give your week a fun new outlet.

A quick P.S.: Avoid sending out messages that could be considered spam or advertisements during your outreach activities. This could lead to your account being disabled. Broadening your social circle is one of the first steps you’ll take while creating creative sales outreach ideas for your app.

Use Personalized Video Messages

Personalized video messages are a great way to connect with potential customers on a more personal level. Use a tool like Loom or Vidyard to record a short video introducing yourself and your app and addressing the recipient by name. This can help you stand out from the typical cold email or message and show that you’re willing to put in the effort to make a connection. Plus, it allows you to showcase your app’s features and benefits in a more engaging way.

Host a Virtual Event

Hosting a virtual event, perhaps utilizing a video conferencing API and SDK, is a great way to showcase your app and connect with potential customers. You might want to host a webinar or live Q&A session where you can show off the features of your app and answer any questions. To get people to download your app, you can also offer them special discounts or deals that are only available at the event. Use platforms like Zoom or Google Meet to host your event and promote it on social media and through email marketing.

Collaborate With Influencers

Partnering with influencers in your industry can be a powerful way to reach a wider audience and increase app downloads. Look for influencers who have a strong following and whose values align with your brand. You can offer them a free trial of your app or compensation for promoting it to their followers. Make sure to track the results of your collaboration to see if it’s worth continuing in the future.

Leverage Social Media Advertising

Social media advertising is a powerful tool for reaching potential customers for your app. You can target specific demographics and interests on platforms like Facebook, Instagram, and Twitter to make sure that the right people see your ads. Think about making graphics or videos that will catch people’s attention to go with your ads, and make sure to include a clear call to action that tells people to download or buy your app. Don’t forget to track your results and adjust your strategy as needed to maximize your ROI.

Leverage Email Marketing to Your Side

We strongly suggest that you send personalized emails to warm prospects who are already in your sales funnel and try to avoid sending “cold emails” as much as possible. However, when you do have to send cold emails, having the proper cold email software makes things much easier. The first stage is to capture leads with a pertinent yet attention-grabbing subject line before you even start writing the body of your message. Make it clear in your email what it is you are talking about and why the receiver should care.

The prospects you are aiming for while sending sales emails should preferably be near the decision-making stage in the buyer’s journey. When influencing leads for sales engagement, you should emphasize why your business or product is best for them and how it addresses their problems since they are about to make a purchase. Your email text, whether you’re a salesperson or a small business owner, should emphasize the advantages and results they can anticipate from your service. Here are some tips that could help you construct creative sales outreach ideas through your email:

• Use visuals when you’re writing your emails
• Create a strategic email timeline
• Test different email variations of what you created
• Make sure to monitor all email engagement metrics

How Should You Choose the Right Sales Channel From the Ones Mentioned Above?

Simply put, the sales outreach strategy, medium, and channel that get the best reaction from a prospect should be your main focus. You can apply each technique at various stages of your sales process. The secret to succeeding in sales is knowing when you need which channel and applying its strategy at the right time. When reaching out, consider the following four factors:

• The objective you’re aiming for: for example: If you’re closing a deal, don’t do it with an email if you have the phone call option.
• The level of urgency you’re experiencing: if the matter is of complete urgency, then contact the user directly. If not an email would suffice.
• Keep an eye on your user’s preferences: a lot of factors contribute to narrowing down the options here. That includes age, gender, position, and industry.
• The right time: response rates to your outreach could vary depending on the day of the week, the time of day, the month, and even the year. You have to pick the best channel based on your tempo.

Final Thoughts

Sales outreach is one of the most important user or customer approaches ever. Thinking of creative sales outreach ideas for your app is a crucial step to be taken. That is if you’re planning to have an app for your business. Applications strengthen your business and empower your vision. Create an application from scratch with nandbox’s native no-code app builder for your business. We’re talking about the only native no-code app builder in the market currently.

You will be able to build a native app without having to hire a development team. This will help you avoid anyone who can dominate your opinions with their technological knowledge. With nandbox, you’re the only person who’ll control your app. In terms of it’s shape, name, branding options, features, and any other developmental options you’ll be provided with. Additionally, our app builder comes with a thorough documentation section. This section was created to aid in your comprehension and efficient use of the app builder. Sign up now, enjoy our 14-day free trial, and bring your app idea to life with us!

The post Creative Sales Outreach Ideas for Your App appeared first on nandbox Native App Builder.

Top Mobile App Marketing Tools to Boost Your Revenue

Both analytics and digital marketing make extensive use of tools. A genuine digital marketer would at the very least be familiar with well-known tools like Ahrefs, SEMrush, Buffer, Trello, etc. All of these technologies aid marketers in navigating the complex landscape of online marketing. The popularity of mobile apps is gradually drawing attention to app marketing. In this article, we’ll discuss some of the top mobile app marketing tools to boost your revenue.

Marketers and web design companies use a variety of different procedures, plans, and techniques when promoting mobile applications. Each helps in some way to get the word out about an app through the right channels. Using effective app marketing solutions can simplify the randomness of a regular marketing campaign. Every tool adds a unique collection of capabilities that improve the depth of a marketing effort.

Mobile App Marketing Tools: A General Overview

As the mobile app industry grows quickly, it’s important for developers to have good marketing plans in place to help their apps stand out. There are a lot of mobile apps marketing tools out there that can help app developers make more money and reach more people. This guide will show you some of the best tools for marketing mobile apps that will be available in 2023. You can use these tools in your marketing plan to increase sales and be successful. Here are three of the general tool concepts that you should acknowledge as necessary for your app.

App Store Optimization (ASO)

One of the most important mobile app marketing tools that you need to leverage in 2022 is app store optimization or ASO. This refers to the process of making sure that your app listing is as good as it can be so that more people see it and download it from the app store. You can make it more likely that potential users will find your app by using effective ASO strategies, like relevant keywords, interesting descriptions, and getting good reviews. It’s important to remember that ASO is a field that is always changing, with algorithms and competition that are always getting better.

Mobile Ad Networks

Another effective mobile app marketing tool to boost your revenue is mobile ad networks. These platforms allow you to place ads for your app on other apps and websites, increasing your visibility and reach among potential users. There are different kinds of mobile ad formats, such as banner ads, ads that play between other apps, and rewarded video ads. It’s important to choose the right ad format depending on your app’s goals and user behavior. Targeting options like demographics, interests, and behaviors can also help you reach the right people and make the most of your message. Google AdMob, Facebook Audience Network, and Unity Ads are all well-known mobile ad networks.

Analytics Tools for Tracking User Behavior and Engagement

To improve your mobile app marketing strategy and make more money, you need to keep track of how users interact with your app. Analytics tools can tell you a lot about how people use your app and where they might be losing interest or giving up. This information can help you find places to improve and help you decide what updates or new features to add. Google Analytics for Firebase, Flurry Analytics, and Mixpanel are all well-known analytics tools for mobile apps. By keeping an eye on how people use your app, you can make decisions based on data to improve its performance and bring in more money.

Most Popular Mobile App Marketing Tools

The following is a list of the most popular mobile app marketing tools in 2023, all of which have the potential to help increase your app’s revenue and improve its trustworthiness. We are going to go through each of these tools in great detail in order to help you decide which one is more suitable for your company and which one will be of the greatest use to you in developing the plans for your app.

Ahrefs: An SEO Tool

Ahrefs is a set of SEO tools that includes tools for building links, researching keywords, analyzing competitors, keeping track of your rank, and auditing your site. Professional marketers will most often use Ahrefs’ features. To put it briefly, Ahrefs is an SEO tool made to assist users in improving their Google rankings. So again, what is Ahrefs? Why is it one of the most important mobile marketing tools? Ahrefs is a keyword analysis tool that helps analyze a website’s link profile, SEO health, and your app’s keyword rankings.

Key features in Ahrefs:

• Site explorer
• Keywords explorer
• Site audit
• SEO plugins
• SEO toolbar

Buffer: A Social Network Account Manager Tool

Buffer is best known for helping businesses and individuals schedule their social media updates. In today’s world, having official accounts on all major social networks is critical for companies. But managing social media posts across multiple platforms can be laborious. This is where Buffer comes in as a powerful mobile app marketing tool.

Buffer makes the process easier by letting you share a single post from your dashboard on multiple platforms. In addition, the platform offers social analytics and post-scheduling tools, making it a vital marketing tool for any mobile app marketing campaign that includes social media. So, if you want to use social media to promote an app, you can’t do without Buffer.

Key features in Buffer:

• Post Scheduling: A feature that allows you to schedule social media posts.
• Social Analytics: This feature allows you to study engagement rates from every social media post you’ve posted.
• Buffer Business: Separate tools for companies trying to get useful information from their social media initiatives.

SEMrush: An SEO Tool

SEMrush is a set of tools that can help you learn about marketing trends and improve your web presence. They give you SEO tools like keyword research, SEO evaluations of your content, options for backlinking, and in-depth research on your competitors. With the information that SEMrush gives you, you may be able to create content that will rank higher on search engine results pages and reach more people.

Key features in SEMrush:

• Keyword research
• Competitor analysis
• Content marketing
• Rank tracking

Apptentive: A Customer Service and Engagement Tool

An essential component of mobile app marketing is customer connection. It all comes down to having a better grasp of the target audience and user in customer acquisition and retention methods. Most engagement tactics have a lack of precision as their main issue. Ads are either too impersonal or too intrusive. It’s not good to be on opposite ends of the user and audience involvement spectrum. Apptentive is simply a platform for client feedback and involvement. It helps users respond to user activity and feedback by giving them clear and useful information. When marketers want to specifically adapt CTAs and creatives according to the target audience during marketing campaigns, such a tool naturally helps a lot.

Key features in Apptentive:

• Sentiment analysis: Use changes in user perception over time to forecast app attrition. Engage with users before they exit the app to control churn rates.
• Reputation management: This feature is only there to get reviews and ratings from customers for the app. This helps maintain and manage your app’s reputation and image. This feature also studies and analyzes what makes customers or app users satisfied and what doesn’t.
• Customer acquisition: Determine key market categories where you may gain new, valuable consumers with a better conversion rate.

Google Firebase: A Mobile App Marketing Analytics Tool

Google Firebase is one of the most popular mobile app analytics tools. This tool simply helps marketers get the most out of their Android app insights on the Google Play Store.

Firebase supports iOS apps in addition to Android ones. Because of this, users can even add a different iOS project to their Firebase account.

When you use Firebase for marketing, you can get basic information about app downloads, session length, app retention, app churn, and other metrics. Firebase is the only reliable source of correct data for these parameters.

Key features in Google Firebase:

• User segmentation: This feature is used to examine user behavior in the proper perspective, and analyze users in relation to their respective cohorts.
• A/B testing tools: Examine which updates to a mobile app are well-received by users. These modifications can be extended to marketing initiatives as well.
• User funnels: Make use of user funnels to guide new users toward a certain course of action. These funnels allow you to evaluate the success of a marketing initiative.

Mailchimp: An E-mail Marketing Tool That Enhances Your Digital Marketing

The creation, sending, testing, optimization, and reporting of email campaigns are all done with the aid of email marketing tools. MailChimp succeeded in taking the lead as one of the top mobile app marketing tools in email marketing. MailChimp can help you design, develop, and optimize your email marketing campaigns so that you get the most return on investment (ROI) from your marketing campaign.

Key features in MailChimp:

• Pre-built email templates: MailChimp gives you custom-coded templates that you can change and optimize to your liking once you pick the template you want.
• Email automation: This feature will help you increase traffic and sales.
• Predictive segmentation: This feature allows you to target people based on their behavior and interests. This helps you improve the relevance process for your customers, so you can keep them interested and avoid repeating yourself or spamming them.
• Campaign Manager: The Campaign Manager feature in Mailchimp makes it easy to organize, carry out, and evaluate your marketing initiatives. Build a campaign that spans the entire process and links several marketing touchpoints to a single goal. In order to direct your subsequent actions, leverage the insights from your campaign report.

For more information, read our article about how to use mobile app email marketing effectively

HubSpot: An Inbound Mobile App Marketing Tool

HubSpot is an all-in-one marketing software solution that enables you to optimize for more traffic, a greater conversion rate, and a better return on investment. This happens by bringing together all of the many marketing channels that you use.

Key features in HubSpot:

• Content optimization feature
• Optimized landing pages
• Lead management
• Social media management
• Marketing Automation

Canva: A Digital Marketing and Design Enhancement Tool

This is one of the most important digital marketing tools. Canva has a lot of free templates for making digital images for social media, infographics, marketing posters, digital business cards, eBooks, and other things. Canva offers a vast variety of photo editing tools, color palettes, font combinations, etc., with a simple drag-and-drop interface. Small businesses may also be interested in the site’s logo maker and flyer designer. Their free option is enough to make beautiful pictures, but for a low price, you can also get their complete premium plan.

Key features in Canva:

• Pre-made templates: Canva offers you a wide variety of templates to choose from. You can unleash your creativity by customizing these pre-made templates to enhance your marketing campaign.
• A vast library: Canva offers you a vast photo, element, video, and audio library. You can access this library and enjoy designing quality content to enhance your marketing efforts.
• User invitations: With this feature, you can invite other Canva users to work together and initiate collaborations on creative designs and templates.

Wepik by Freepik

Wepik by Freepik is a versatile online designing tool that focuses on simplifying the creation process of not only digitally appealing content but also professional-grade designs. Developed under the trusted name of Freepik, Wepik comes equipped with a user-friendly interface, making it a favorite amongst online content creators, digital marketers, graphic designers, and even hobbyists. Wepik boasts an exhaustive library of design templates including flyers, brochures, social media posts, and more, all of which can be fully customized to cater to your specific requirements. Moreover, it houses a vast collection of images, illustrations, icons, and shapes, making it a comprehensive solution for all your design needs. It’s not just limited to static elements either; Wepik also offers a fascinating range of animations and visually appealing interactive elements that take your designs to the next level. The best part? It’s intuitive, easy to navigate, and does not require you to be a design expert! Try Wepik and elevate your digital marketing efforts with striking and impactful visuals.

SendX: Email Marketing Made Simple

In email marketing, it’s not enough to just send emails; the key lies in ensuring they reach the inbox. SendX brings to the table a compelling solution for those who want to send high-volume emails without compromising on deliverability.

Key Features of SendX:

• Easy-to-use Email Editor: Design captivating emails in no time.
• Tagging & Segmentation: Send the right message to the right audience.
• Import Lists with Ease: Bring in your email lists by importing CSV files.
• Automation and Drip Campaigns: Automate your messages and nurture leads effectively.
• Heatmaps & Dashboards: Understand your campaign’s performance at a glance.
• Reliable Support: Get help when you need it via email, chat, or phone.
• Customizable Templates: Craft your emails with ready-to-use, mobile-friendly templates.
• Vast Imagery: Access to over half-a-million free images to enhance your emails.
• Hassle-free Integration: Seamlessly connect SendX with your favorite apps.
• ‘Send Time’ Optimization: Send your emails at the best time for engagement.

SendX stands out by supporting all industries, even those typically limited by other platforms. While it doesn’t support unethical practices, it champions responsible email marketers, ensuring their emails always find their mark.

nandbox’s Way of Enhancing Your App’s Market and Revenue

nandbox is a native no-code app builder that helps you build native apps that are supported by both Android and iOS systems. Our app builder has various features and modules that you can implement in your app to enhance its marketing. You can choose one of our pre-made templates and customize it to your liking. Build an app like one of the greats with our feature sets, branding options, and a detailed documentation section that will help you navigate the app builder easier.

With us, the sky is your limit. Create an app without the hassle of coding or programming languages and within a very short period of time. You don’t need a team of developers to move you around with their knowledge or a team of graphical designers to tire you with not understanding your app’s vision and purpose. You will be in control of every single detail your app has. Bring your idea to life with nandbox’s native no-code app builder and lead the market!

The post Top Mobile App Marketing Tools to Boost Your Revenue appeared first on nandbox Native App Builder.

Exploring Mobile App Video Ads

In today’s digital and fast-paced world, mobile apps have become an integral part of our daily lives. With millions of apps available in app stores, it’s challenging for app developers to stand out from the competition. That’s where promotion strategies, especially advertisements, come in. Ads in all forms, whether video or image, have proven to be a highly effective way of reaching potential users and increasing app downloads. In this comprehensive guide, we’ll explore one form of mobile application advertising, which is video advertising. We will get to demonstrate the best practices and strategies for creating compelling mobile app video ads that will help you maximize your mobile app’s reach.

What are Mobile App Ads

Before diving in, let us speak generally first: what are mobile app ads? Mobile app advertising, or “in-app advertising,” is the method of promoting an application through another application or platform. Mobile app ads are also one of the most important app monetization strategies that are widely used at the moment. Every app user is definitely familiar with mobile app ads in all their forms and types. That is because they are a major part of any app development process and plan. Statistically speaking, in-app advertising increases both user acquisition and retention by four times. They also reached and generated over $200 billion in 2021. These numbers seem unbelievable, but they are very accurate. The most common in-app ad types are interstitial, banner, native, and video apps.

• Interstitial Ads are the type of ads that appear all over the screen during transitions from one section to another or during breaks.
• Banner ads are a very common type of app that usually appear at either the top or bottom of the screen.
• Native ads are the type of ads that appear natively and non-intrusively during scrolling and navigating through an app.

Mobile Video Ads

The one type of in-app advertising that we are going to focus on is video advertising. Video ads are a somewhat novel form of mobile app advertising. Instead of creating mobile ads with static images, app owners can now create ads with videos, whether interactive or static. Through this video, the advertiser can include all the elements and components that he wants the user to know about the product or application. Video ads can also be presented on websites, but for now, they have gained more recognition for applications, especially gaming apps.

Types of Mobile Video Ads

Mobile app video ads usually come in three types which are;

1.) Rewarded Video Ads

Rewarded video ads are now the most common type of in-app video advertising that you might see. This type lets a user get a reward for the application he is on by going through the entire ad. It is very common in gaming apps for a user to earn extra lives or coins by going through the ad shown on the screen.

2.) Interstitial Video Ads

Interstitial video ads are similar to the traditional interstitial ads mentioned above. The only difference is that they appear in a video format, not just an image. They usually cover the whole user’s screen when they transition from one window to another and can be ignored immediately or after a specified duration, which is usually 10 to 15 seconds.

3.) Interactive Video Ads

Interactive or “gamified” ads are the last (and most fun) type of video ads. This type of video ad let users experience a small part of the displayed product or application. This can be done by playing for a brief amount of time for gaming apps or getting a glimpse of the app’s functions. This type of ad tends to attract and retain more users since it offers a taste of the full experience, even if it is for a brief moment.

Importance of Mobile Video Ads

Reach Specified Target Audience

One of the biggest advantages of mobile video ads is the ability to target specific audiences. With the use of data and analytics, app owners can target their ads to individuals based on demographics, interests, behaviors, and more. This means that your ad is being used to reach the people who are most likely to be interested in your application or services, rather than all audiences.

Generate More Revenue

One of the biggest benefits of mobile video ads is their ability to generate more revenue. With the rise of mobile usage, more and more consumers are watching videos on their smartphones and tablets. By creating engaging and relevant video ads, you can easily capture their attention and drive them to take action.

Increase App Downloads

Unlike traditional in-app ads, mobile app video ads provide a more immersive experience that captures the user’s attention. Video ads also allow you to showcase the features of your app in a more engaging way, making it easier for users to understand what your app does and why they should download it. Video ads have higher engagement rates compared to other ad formats. Users are now more likely to watch a video ad compared to other ad formats. This means that more people are likely to install your app after watching a video ad.

Tips for an Effective Mobile App Video Ads Campaign

Creating a compelling video ad requires careful planning and execution. Here are some best practices for creating mobile app video ads:

Keep It Short and Brief

Mobile users have short attention spans, so it’s essential to keep your video ad short and straight to the point. Aim for a short video length that is between 15 and 30 seconds, nothing more or less. You can also focus on highlighting the key features of your app.

Grab the User’s Attention

The first few seconds of your video ad are crucial and determine whether you win or lose the user. So make sure to grab the user’s attention right away. You can do this by using bright colors, engaging and appealing visuals, and catchy dialogue to capture the user’s attention and keep them engaged.

Show, Never Tell

Instead of telling users about your app, show them what it does. Storytelling is one effective method that is usually used for video ads. You can use visuals and animations to demonstrate the key features of your app and how it can benefit the user.

Optimize for Different Devices

Different platforms and devices have different video ad requirements, so make sure to optimize your video for each device. The standards and measures needed for Android devices, for instance, are very different from those needed for Apple devices.

Include a Clear Call-To-Action

As much as beginnings always matter, endings also do. For video ads, it is critical to include a clear call to action at the end of your ad. This way, you will encourage users to download your app or view your product by including a clear and compelling call to action. This in turn will increase the number of app downloads and new users.

Final Thoughts

In-app advertising is not only a great way to promote your app, but it is also an effective way to generate revenue and taking your first steps toward success. Video ads are the ideal ad type if you are looking to expand your horizons and reach the target audience you thought was out of reach. By following the tips we mentioned earlier, you can launch an effective and powerful video ad campaign and increase your app downloads almost immediately.

To make things even easier for you, you can now develop and launch your campaign easily and in one click with nandbox. Nandbox is a leading native no-code app builder where developers and non-developers can create any app they’d like. In addition to having up to 200 robust features, and an easy-to-use drag-and-drop interface, nandbox also made it very easy to implement in-app ads. With only a simple click, you can allow ads in your application and add any app you’d like in any format. When you consider all of this, it’s definitely hard to resist. Try the nandbox app builder now and enjoy the supreme app development experience.

The post 5 Tips for Creating Effective Mobile App Video Ads appeared first on nandbox Native App Builder.

How Much Does It Cost to Keep an App Running

Every app requires regular and essential maintenance. Even if you create a great app, there is still a chance that it won’t perform properly and that it will have errors. This is why we’re here to answer the million-dollar question of “How much does it cost to keep an app running?”

Keeping your app running and simply maintaining it will require a significant financial investment from you, as it is of great importance for many reasons. These reasons include fixing your app’s glitches or bugs, updating your app with the latest system updates, and adding the right features that won’t increase your downtime. While developing an app, it is a good idea to estimate the cost of app maintenance in addition to the app’s creation costs. It will help you avoid taking on extra costs if something unexpected happens.

Experts say that app maintenance could cost between 15% and 20% of the total cost of making the app. Let’s first dive into why keeping your app running is essential to the success of your mobile app business before we get into more detail about app maintenance charges. You can check out our article about maintaining your app for more information regarding this topic.

Importance of Keeping Your App Running

This question has a clear-cut answer. The app can be kept up-to-date through maintenance by upgrading the UI and UX, fixing bugs, and more. because it enables you to provide the best experience for your users. In addition to getting top-notch app maintenance services, this has a good effect on the user retention rate as well. Here are some of the reasons why maintaining your app is of great importance:

Keeps Your App Safe and Bug-Free

Manufacturers are constantly improving the technologies in smartphones. Therefore, it can prevent your app from working with fresh upgrades. That might result in several things, like bugs, UI/UX problems, or even security problems in your app. With regular application maintenance, you can stop these problems from happening even before they arise.

Continually Update Features to Reduce Uninstallations

Users will lose interest in using an app and may even delete it if it ceases to provide them with new information and functions. According to a Statista analysis, about 70% of users remove the app from their cell phones 90 days after installation. According to another study, the US average for app uninstallation in 2020 was roughly 43%. Users are compelled to click the “Uninstall” button by applications that have bugs or drawbacks. It is of great necessity, to keep your application in top shape by addressing bugs, adding new functionality, and resolving issues as they arise. This will result in an incredible increase in your app’s retention rate.

Reduces or Eliminates Your App’s Downtime

Downtime for any app is what developers call “a nightmare turned into reality.” Several things can be done to avoid possible downtimes, such as regular updates, compatibility with the latest technology, protection against hacker attempts, etc. Developers could lose a lot of money during downtimes, so you should plan for app maintenance in your budget to avoid such a major drawback.

How Much Does It Cost to Keep an App Running?

Keeping your app running has a wide range of predictable and unpredictable factors. Here are some costs to take into consideration when you’re developing or putting up your app’s financial plan:

Hosting and Server Costs

One of the biggest ongoing expenses for running an app is hosting and server costs. This includes the cost of renting server space, bandwidth usage, and any additional services needed to keep your app running smoothly. The cost of hosting can vary depending on the size and complexity of your app, as well as the number of users accessing it. It’s important to choose a reliable hosting provider that can handle the traffic and usage demands of your app while also providing adequate security and support.

Development and Maintenance Expenses

In addition to the costs of hosting and servers, there are also costs for developing and maintaining your app. This includes the cost of hiring developers, designers, and other professionals to create new features, fix bugs, and ensure that your app is up-to-date with the latest technology and security standards. It’s important to budget for these expenses and prioritizes which updates and improvements are most important for your app’s success. You may also need to spend money on marketing and advertising to get the word out about your app and bring in new users, which can be a great expense.

Third-Party Integrations and API Fees

Another cost to consider when running an app is the fee associated with third-party integrations and APIs. Many apps can’t work without integrating with other services, like payment processors or social media sites. These integrations often come with fees that can add up over time. Additionally, if your app uses APIs to access data or functionality from other services, you may be charged based on usage or the number of requests made. It’s important to factor these costs into your budget and consider whether there are alternative solutions that may be more cost-effective.

Marketing and Advertising Expenses

In addition to the technical costs of running an app, there are also marketing and advertising expenses to consider. These costs can vary widely depending on your goals and strategies. For example, if you plan to use paid advertising to acquire users, you’ll need to budget for ad spend on platforms like Facebook, Google, or Twitter. You may also need to hire a marketing agency or consultant to help you develop and execute your campaigns. Other marketing expenses could include content creation, social media management, and email marketing tools. It’s important to carefully consider your marketing budget and prioritize the channels and tactics that are most likely to drive results for your app. Additionally, partnering with specialized agencies like InboxArmy for email marketing can enhance the effectiveness of your campaigns, leveraging their expertise to maximize engagement and conversion rates. This strategic collaboration can be a valuable addition to your marketing mix, ensuring that your email marketing efforts are both efficient and impactful.

Customer Support and User Acquisition Costs

When running an app, it’s important to think about things like customer support and getting new users, as well as technical and marketing costs. Providing good customer service can help keep users and boost the ratings of an app, but it can also be expensive. This may include hiring a dedicated support team or using a third-party service. User acquisition costs can also vary widely depending on your strategy. Paid advertising, influencer marketing, and app store optimization are all common tactics used to acquire new users, but they all come with their own costs. It’s important to track and analyze these expenses to ensure they are providing a positive return on investment for your app.

Final Thoughts

Knowing how much it cost to keep your app running is of crucial importance. This is why nandbox is providing you with this little guide in order to make sure you include all app costs in your financial planning. nandbox will help you reduce your app costs by providing you with everything you need to build a complete app from scratch. With various features and modules to choose from, our simple drag-and-drop feature addition method will be of great assistance in converting your app-building process into a hassle-free one. Our documentation section is also there to have your back if there is anything in the app builder that you might have trouble understanding. It is a full guide on how to navigate nandbox’s native no-code app builder. Sign up now and enjoy our 14-day free trial!

The post How Much Does It Cost to Keep an App Running appeared first on nandbox Native App Builder.

The Power of Recurring Revenue Streams for Apps

Recurring revenue streams for apps is crucial. It’s understandable why marketers and developers are putting more of an emphasis on in-app purchases and paid subscriptions than on download prices. One-time download costs are useful, but recurring revenue is what keeps you afloat. For non-gaming apps, subscriptions are frequently the preferred method of recurring revenue. 95 percent of the top 100 apps in this genre offered subscriptions as of September 2019. 19% of all app experts say they use a paid service for apps that aren’t games.

In-app purchases are the main source of recurring income for game makers. It makes up the majority, if not all, of the monetization technique in close to 80% of games. Non-gaming apps are also using in-app purchases more frequently; 50% of all app revenue now comes from this method. What’s the right strategy for you? It all depends on how users interact with your app and what motivates them to return. Here are some helpful tools.

Revenue Streams for Apps: A Quick Overview

If your app’s users are the body of your app, then revenue streams are the beating heart that keeps it alive and active. You must consider what value each customer segment is genuinely willing to pay for. When that issue is satisfactorily addressed, your company is able to produce one or more revenue streams from each client segment. Each source of income can use a different pricing strategy, like fixed list prices, haggling, bidding, pricing that depends on the market or volume, or yield management. A business model may include transactional revenues from one-time payments from customers (such as sales) or it may contain recurring income (e.g., a subscription).

Revenue Streams for Apps: Steps to Follow

Recurring revenue streams are a powerful and reliable way to get your app’s income growth. With the right subscription models, in-app purchases, and other offerings, you can create a consistent source of income that keeps growing over time. There are several steps to take in order to generate the right revenue stream for your app. Read below to understand the steps you should take to increase your revenue streams.

Offer Value on a Monthly or Annual Subscription Basis

One of the most common and profitable ways to get recurring income is to offer a subscription that users can buy on a monthly or annual basis. This gives users access to premium features, content, or services for a certain fee that’s charged automatically on a regular basis. To maximize your potential revenue from subscriptions, look for ways to offer value that keeps users coming back month after month.

Provide In-App Purchase Options for Bonus Features

You can also use in-app purchases for recurring revenue streams, which let users buy special features or rights, in addition to subscriptions. This gives you another way to make money and opens up new ways for people to interact with your app in a meaningful way. Whether it’s a virtual currency, game enhancements, bonus level access, or other special content, you can use this monetization approach to target the behaviors and interests of customers who are invested in what your app has to offer.

Use Ads to Promote Your App and Services

Ads can be an effective way to promote your app and drive more downloads. You can use Facebook, Instagram, and Twitter to reach people who might be interested in your app by making ads that appeal to them. Additionally, you can use Google Ads or other online advertising options to reach customers who are actively searching for the types of services or products you offer. With this approach, you’ll have more control over who gets exposed to your ad messaging and in what locations they’re served up.

Take Advantage of Referrals and Rewards Strategies

One of the best ways to increase your recurring revenue streams for apps is to use referral and rewards strategies. Through this strategy, you can encourage existing users to download your app and share it with their friends and family. As an incentive, you could offer rewards or discounts if they take the desired action, such as referring someone who downloads your app. Additionally, loyalty programs are a great way to give customers incentives for coming back to your app again.

A/B Test Your Pricing Structure to Find the Optimal Price Point

A/B testing your pricing structure can help you determine the most successful price point for your app and its features. This process involves running two different pricing experiments with slightly different terms in order to determine which is more effective in triggering conversions or monetizing users. It’s important to remember that not all customers will opt for the same price points, and certain offerings may work better than others. A/B testing is a great way to find out what works best for your app and customer base.

Tools to Help You Increase Revenue Streams in Apps

There are several tools that can be used to increase your app’s revenue streams. These tools include revenue tracking, planning for customers’ or users’ journeys, and product engagement. Read below to dive into the details of each and every tool.

Revenue Tracking for Your App: Marketing Performance

Knowing which channels are functioning best and generating the most revenue is crucial because there are so many different methods to communicate with your users. Which social media posts or emails are causing users to download an app or subscribe? Which audience groups and where are consistently interacting with your content? Answer these questions with the research you’ll conduct, and you’ll have the perfect chart for your marketing performance!

Track Your In-App Activity

Recurring revenue streams can be created through marketing or by having your program sell itself. Consider the freemium business model. Consumers can download your app for free and use its fundamental features without spending any money. You can charge for additional functionality in the form of in-app purchases. Provide a comprehensive subscription option for your users as an additional strategy. Access to cutting-edge features and exclusive material are two examples of strategic offerings. You need to know who is using your app and follow their paths to purchases inside the app to see what can spark interest in that.

Already Planned Customer Journey

The better you understand a user’s behavior when using your app, the more effectively you can promote it to them and persuade them to subscribe. That’s where Customer Journeys come in.

When they see a benefit, people will purchase subscriptions and in-app items. By using customer journeys, you can determine when that value will be most obvious to consumers and offer purchases at precisely that time. Finding out who your users are should be your first move. This part could be implemented through your email marketing campaign for your app’s promotion and publicity.

App’s Engagement Rate

You should look out for your app’s engagement rate to track down your revenue stream rate. This will help you know exactly what your users are loving, using, and going back to from time to time. With that information in mind, you’ll be able to measure your engagement rate, thus increasing your revenue by focusing on what appeals most to your app’s users.

Types of Recurring Revenue Streams in a SaaS Platform

SaaS companies can earn recurring revenue streams in a variety of ways. Consider the advantages and disadvantages of each revenue model.

Charges Based on Usage

With a usage-based subscription, you charge clients on a regular basis depending on how much they use the product. The benefit of the usage-based model is that customers save money when they don’t use the product as frequently, which should keep them from canceling their membership. Take Stripe for an example. Stripe charges consumers based on successful transactions, or usage.

Their billing is really simple and straightforward for clients, which is critical for this type of approach. This approach is perhaps good for clients, but it comes with major drawbacks for your business. It is difficult for businesses in general to estimate revenue because revenues are dependent on a user’s or a customer’s usage. But, if the consumer exceeds their typical usage and increases their usage expenses, there may be some unanticipated cash flow rises.

Subscriptions That Are Tiered

Each tier offers a varied price for a collection of features that can be used by a variety of consumers, from those who only need the most basic functions to those who want all the extras.

Users have a lot of freedom thanks to tier pricing because they can change their plans as much as they’d like. Great up-selling chances and knowing where clients find the most value in the product are additional benefits for suppliers.

Offering more tiers might be challenging to manage if users want to personalize plans or add extra items or services, so keep that in mind if you want to rely on tier-based subscriptions as a source of revenue streams for apps.

Billing Based on Users

The quantity of customers using the product in this case generates income. The term “per seat” subscription model also applies to this method of pricing. It simply works by raising the charge per additional user when customers add more users to their accounts. If you want to charge per active employee and are targeting organizations with large teams, choose this model. Tools for team collaboration and CRM (Customer Relationship Management) are best suited for user-based charging.

Billing in a Hybrid Environment

Using the hybrid billing approach, businesses can use as many different billing combinations as are suitable for their operations. Take Zendesk as an example, it offers a variety of annual plans with a vast mixture of features. Additionally, each subscription level also charges per user and offers greater personalization as you go up the levels. So, we may agree that they integrate SaaS pricing structures based on users, features, and per feature.

With this pricing, people have more alternatives and receive greater value because they may select exactly what they require. Pricing that is in line with the perceived worth of the product is the major advantage here. Consumers believe that products with more specialized feature sets are more valuable. Maintaining and communicating pricing to clients during the sales process, however, can become challenging. Generally, if you can’t profit from one sort of recurring revenue, our recommendation is to use a mixed strategy.

Freemium Business Model

Customers can get free plans indefinitely under the freemium model, in addition to various premium subscription plans. This strategy is advantageous since it allows anyone to begin using your product and see the initial benefit without investing in anything. There’s a chance they’ll grow addicted to your product and utilize it so much that they’ll have to become a paying customer.

Yet, because some consumers will continue to use your free plan indefinitely, it may not be the best answer for every SaaS company. The freemium model works well if users can conduct basic tasks for free and see what their options would be if they switched to paying plans.

A freemium business model can cost a lot to maintain over time. You cannot recoup the costs associated with high consumption if you have a sizable customer base that does not pay for your service. Consider using the freemium model primarily for marketing purposes, and work hard to convert consumers to the free plans by emphasizing all the advantages of the paid plans.

Final Thoughts on the Topic

Now that you know the power of recurring revenue streams for apps, let’s discuss how can you build an app to achieve everything you read above through it. nandbox which is the only native no-code app builder in the market, offers you the easiest no-code solution. A hassle-free way of developing an app from scratch in a very short period of time. With an easy and simple drag-and-drop feature addition method, we guarantee you an obstacle-free development process. Sign up now and bring your app idea to life with us in no time!

The post The Power of Recurring Revenue Streams for Apps appeared first on nandbox Native App Builder.

How Much Does Product Design Cost?

How much does product design cost? Every day, business owners of both large and small organizations type this query into the Google search field in the hopes of receiving a precise and pertinent response. Today we will try to answer it.

One of the most important things that affects a business’s decision to make a new product is how much it costs to design it. To prevent making mistakes in the product creation process and not spend a lot of money, you need to study the industry and compare different options.

Let’s first have a look at what the cost of product design entails in order to determine how much it costs to produce a product.

What Are the Four Key Factors That Set a Product Design Cost

There are four main things that contribute to setting the cost of product design:

• Product discovery
• UI design
• UX design
• Usability evaluation

Below, we will discuss each bullet point in detail for a better overview of the topic.

Product Discovery

The product discovery business process can be broken into various closely related sub-processes. The goals of this stage are to find the right product for the right market and test the business model with a working product. The key to doing this is to keep lowering risks by validating customer behavior, the value proposition, the product solution, the business strategy, and the acquisition channels. The secret to developing a product that will find a market is product discovery.

You should always be asking yourself some questions when it comes to identifying and discovering your product:

• Will this product solve a certain market problem?
• How does your product work?
• How will people pay for this product?
• What designs, functionalities, features, etc. are needed for your product?
• How will you monetize your product properly?
• What are your MVP needs?

Even if you are certain that your product will satisfy a certain consumer requirement, product discovery will help you design it properly before you begin developing an MVP. Product discovery aids businesses in making the best selections possible. Even if your product is a brilliant idea, product discovery will help you persuade consumers that it is worth paying for.

User Interface (UI) Design

UI design, which stands for “user interface design,” is the layout of all the places where a user interacts with a product, such as buttons, input fields, and application forms. UI is a tool, whereas UX is a process. Yet they all strive to make the product’s user experience pleasant, pleasurable, and memorable. This procedure merits financial support. Statistics have proven that 94% of users don’t trust items with poor design.

User Experience (UX) Design

UX design determines how the user interacts with the website or application interface. The importance of UX design is more than just pretty pictures. It mainly focuses on a simple user experience.

UX design is constantly taking place. Someone decides how the user will use the product, whether on purpose or by accident. When we create choices that satisfy the needs of both our customers and our company, we are practicing good user experience design.

You can use a variety of approaches to deal with UX design, such as UX Lab, eye-tracking, and Between Subjects Design. The cost of premium UX design is high. Even though it’s hard and takes a lot of time, the process is vital to the success of your product. It attracts attention, leads to conversions, and has a substantial return on investment.

Usability Evaluation

Usability evaluation is a way to find out if a product is easy to use, easy to learn, easy to understand, and appealing to users in terms that have already been set. Why is this step so crucial, and why is funding sufficient to complete it? The following criteria are used in usability testing to gauge how usable a product is:

• Product efficiency: How long would it take the user to finish the fundamental duties of the product, like sending a newsletter, signing up, buying, etc.?
• Product accuracy: How many problems did the customer encounter using the product?
• User’s product recall: How much of the product’s work does the user still recall after having been away from it for a while?
• User feedback: How does your product make your users feel? Are they happy and satisfied with it? Would they recommend it to others?

The question remains: How Much Does Product Design Cost?

What is the price of developing a new product? The steps of product design that are covered by pricing have already been covered. Now let’s examine average prices by seniority and country.

You would think that since product design is a crucial step in the creation of a product, any company would have a staff of designers. All year round, many major companies do employ product designers. Some, on the other hand, would rather hire a group of independent designers or web design firms to complete the task.

Cost savings are also to blame for that. Businesses don’t always need product designers. Designers may not be required for several months after a product has been developed. Designers should not be paid a salary year-round if they are not performing the task. Even if freelancers or agencies charge extra for services, there are still some sizable discounts overall.

When it comes to costs, we’ll discuss a quick overview of how much product design costs when it comes to differences from one country to another. The cost can vary from one product and one business to another. One person could be paying from $15 up to $180 per hour; another could be paying from $35,000 up to $150,000 per product. This all depends on the size of the business and the country it was founded in.

Steps to Take in Order to Know Your Product Design Cost

Costs for product design can vary a lot depending on how complicated your product is and what services you need. Before embarking on any product design project, it’s important to understand the cost factors at play and how they can affect your overall budget. Here are the steps to take in order to know and determine the exact cost of your product design:

Research Costs

Research and discovery are important components of any successful product design. During the research phase, a designer will analyze market trends, user behavior data, and competitor products to inform the product design process. Depending on the complexity of your project, this phase may require additional resources like user testing, interviews, or concept illustrations—all of which come with additional costs. Because of this, research and discovery may be one of the most expensive parts of designing a product.

Consultancy & Strategy

A product design consultancy can help you hone an initial product vision by providing expertise in complex problem solving as well as market and competitor analysis. Your chosen consultancy should have a proven track record in similar projects, an understanding of the whole process, and the ability to define core objectives and milestones. Consultancy fees vary widely, but typically range between $50 and $175 per hour. Working with a reliable consultancy will add clarity and direction to your project while potentially saving time and money in the long run.

Production Materials and Manufacturing Processes

Before starting any kind of production, it’s important to find out how much different materials and ways of making things will cost. Prototypes can be created from a range of materials, such as leather, plastic, or metal. The chosen material will not only impact cost but also yield different functional properties for the product. A design engineer who knows about manufacturing standards and requirements, like tolerance analysis and GD&T, is usually needed for manufacturing processes. When it comes to making a good process flow, assembly operations usually have separate parts that come together to make a whole product.

Packaging, Shipping and Fulfillment Considerations

Packaging and shipping are two highly important but often overlooked components in product design. All materialistic products need to be packaged securely to reduce the risk of damage during delivery, which adds additional costs. As such, it is important to research different types of packaging, including bubble wrap, foam inserts, and other lightweight protection products.  Working with a specialized packaging company, such as a cannabis packaging manufacturer company, or other companies that offer packaging solutions for your product can provide expertise in creating secure and compliant packaging solutions. Shipping requirements should also be considered when calculating the cost of product design. Depending on where a product will be sold or shipped, it may require additional fees for customs clearance and port handling. Any fulfillment services involved should also be taken into account, as these incur extra charges on top of delivery costs.

How Much Does a Product Design Cost With nandbox?

Now that you know what the average prices are out there, let’s discuss how much they are with us. With nandbox, the only product you can have is a native application. We provide you with the market’s one and only native no-code app builder. Native applications are the ones created to be compatible with both the Android and iOS systems.

You can bring your idea to life with us in a very short period of time. Our simple drag-and-drop feature addition will also facilitate your process. Our app builder is equipped with the most innovative app-building technology; don’t miss out on your product’s idea and sign up for it now.

The post How Much Does Product Design Cost? appeared first on nandbox Native App Builder.

Understanding Lifetime Value (LTV): An App Metric Guide

When the mobile app ecosystem keeps growing quickly, it gets harder to get high-quality customers. Users frequently install apps only to never use them again, and they also frequently uninstall them after just one use. App marketers need to focus on getting high-quality users to increase their return on investment (ROI). To better understand this, you need to know how to use the user lifetime value (LTV) metric to measure how well your app project is doing. Let us begin by determining who the high-quality user is.

High-quality users are people who use your app often, interact actively with its features, and buy things within the app. They are the ones who pay for your mobile app and increase its return on investment. As a result, the value that a user adds to an app over the course of their life can be used to determine the success of a mobile app advertising campaign. This is measured by the user lifetime value (LTV) statistic, which is one of the most important but hard-to-find key performance indicators (KPIs) for app marketing.

What Is Lifetime Value (LTV) App Metric?

The Lifetime Value (LTV) App is a metric that allows you to calculate the total revenue generated by a user for your app over the course of their lifetime. You can calculate LTV by multiplying the average value of the purchase by the number of purchases a user makes and the average retention time of a user. This metric is very important for figuring out how well your app and your efforts to market it will do in the long run. By increasing the LTV of your app, you can increase your ROI and attract more high-quality users to your app. Getting to know the LTV of your users can help you run your business more efficiently and successfully.

Importance of the LTV App Metric

The Lifetime Value app metric is extremely important for a variety of reasons. These reasons are ones that determine the core essence of your app’s progress. If you calculate your app’s LTV correctly, it will provide you with the following information:

Your LTV App Metric Determines the Level of Your Market Connection

You can tell if your business or products are popular with customers based on a number of metrics. Your Net Promoter Score (NPS) is one example. Nevertheless, most of these indicators, including NPS, only provide you with a general idea of how customers feel about your business. These emotions don’t necessarily translate into money and success.

By getting a good estimate of your clients’ LTV, you can learn a lot more about your products, marketing, and sales methods, as well as how your brand affects your long-term revenue.

You Can Find Out When a Customer Will Start to Pay Off

This might take longer than you think. Let’s say a company solely considers the income from a new customer’s initial purchase. In that case, it can decide strategically incorrectly that a particular product, marketing initiative, or consumer group is not profitable. But what if several of those clients eventually make larger purchases from that company?

Even though it could seem like a short-term loss, the promotional campaign or initial purchase that draws your consumer in could result in a long-term profitable connection. Only by projecting the lifetime value of your consumers will you be able to learn this.

The LTV App Metric Determines Which Personas Should You Invest In

Various customer segments will represent various LTVs for your business. By understanding this, you can use your resources for research and development, branding, operations, and other costs in a smarter way. You will be able to give more resources to the parts of your user base that will make your company more money in the long run.

Different Types of LTV Calculations

The following are the different types of LTV calculations that you can make: It’s important to understand the various types of LTV calculations so that you can decide which one is best for your app. The two most common types are simple and complex LTV. Simple LTV is a simple way to figure out how much money a customer will pay over the course of their life. Complex LTV is more granular, taking additional factors such as retention and engagement into account. This can give you more detailed information about what might be affecting customer loyalty or spending habits, which can help you come up with better ways to improve.

Strategies to Increase Your App’s LTV

App owners should continuously look for opportunities to increase their app’s LTV. This could mean giving long-term users discounts or coming up with new features or content to keep them interested over time. Also, if you add loyalty and rewards programs to your app, customers will be more likely to use it again and again to get more bonuses and rewards. Try out different pricing models, like subscriptions or one-time purchases, as these are great ways to increase the LTV of your app.

Analyzing and Optimizing ROI

Another good way to increase your app’s lifetime value is to analyze and improve its return on investment (ROI). ROI analysis can help you understand how users behave and track the success of different campaigns. By doing so, you can make informed decisions about how to allocate resources, adjust pricing models, and improve the app’s overall performance. Make sure you keep track of all the traffic and activity that comes in and out of your app, as this information will be crucial for figuring out the ROI.

Integrating with Advertising Platforms to Enhance LTV

Adding your app to different advertising platforms could be a great way to increase the value of your app over time. You can show targeted ads in your app with platforms like Google’s AdMob and Amazon’s Mobile Ads API. This can give you an extra source of income and help you turn more users into paying customers. You can also learn a lot more about how people use your app by using these advertising solutions. This will help you improve the way your app works.

nandbox’s Way of Helping You With the LTV App Metric

The whole process of determining your app’s lifetime value can be very efficient and beneficial if you have a successful app that is worth your time and effort. With nandbox’s native app builder, you are guaranteed to have a professional app with all the features that will boost its success. Our documentation section will walk you through navigating our app builder and explain each and every module we offer you, from ready-made templates for a variety of different industries to a full and detailed documentation section. Check out our article if you’re interested in customizing your app with nandbox’s app builder for more information. Sign up now for our app builder and don’t miss the opportunity to create an app with a promising LTV app metric tool.

The post Understanding Lifetime Value (LTV): An App Metric Guide appeared first on nandbox Native App Builder.

When it comes to funding, the most common scenario is that you have a great idea for an app but have no idea how to fund it. Building a mobile app takes time and money if you use certain resources. If you’re having difficulty getting the necessary funding, check out these 5 strategies to jump-start your venture capital, from networking and crowdfunding to leveraging assets and applying for grants. In this article, we’ll discuss specific funding tips and tricks.

From developers to UI/UX designers, developing an app will take time and effort from you. To save you the trouble, we gathered for you the top five most important funding strategies with quick tips to help you through your app journey and facilitate it.

How Much Funding Will You Need for Your App

Understanding how much money you need for your project is one of the crucial steps you take toward your app-building process. We get that you have a brilliant app idea, but you have to take into consideration that “brilliant” could be costly. We want you to do this the right way with the right strategies to help you save time, effort, and money. What we’re trying to say or advise you on in general is that you should take the time to thoroughly consider your app’s concept because this is what will help you determine how much it will cost you to build an app. Firstly, you need to learn more about the skills you’ll need to build your first app. The following are the five most essential funding steps, tips, and strategies to follow:

Define Your Goals Clearly

Before applying for mobile app funding, it’s important to define your goals. Defining clear goals helps demonstrate that you have a plan and know where you are headed. When pitching your idea, making sure there is no chance of confusion around your concept and what you need the money for is key to portraying yourself as a valuable investment opportunity. Be prepared to explain your goals clearly and concisely.

Research and Analyze the Market

After setting your goal, it is essential to research and analyze the market. Knowing your target audience, industry trends, and competitors will give you insight into those areas where your app can provide unique value. Assessing industry competition will also help make sure you have an edge with your idea, making investors more inclined to consider putting their money behind it. Before pitching an investor on a mobile project, you need to take these steps to make sure it will be successful.

Network and Research Potential Investors

An effective way to find investors for your mobile app is through networking and research. Utilize existing networks, such as members of a local startup community, industry professionals, and online platforms like angel investor websites or crowdfunding sites, to initiate discussions around potential investments. This can help you determine the right type of investor to pitch. Additionally, talking with other successful entrepreneurs who have gone through the process will give key insight into how to go about it most effectively.

Craft a Compelling Pitch Deck Presentation

A pitch deck is a presentation that consists of 8 to 15 slides that provide a brief overview of your product, the problem it solves, the market opportunity, the management team, and the investment you are seeking. This should be designed to capture and maintain investor attention, so keep it visually appealing and limit text. Your slides should also showcase research such as competitive analysis, product demos, and customer studies to demonstrate the validity of your idea and highlight gaps or areas in need of investment.

Put Together a Business Plan

Creating a comprehensive business plan for your app is an essential step for getting the funding you need. Include important details on who your target audience is, how you will make money from the app, and what milestones you are aiming to reach. You should also provide financial projections, including estimated costs of development, market projections, and monthly expenses. When finished, review your business plan multiple times to make sure all information is correct and up-to-date before presenting it to potential investors.

Is Too Much Funding Good or Bad?

While you can be in a tight situation with little funding, too much funding can also be a bit problematic. “Too much of anything is as bad as too little of it,” as Ray Bradbury once said. So here are a few questions to ask yourself while you’re contemplating how much it will cost you to build an app:

• What kind of services will your app have or provide?
• What features are you going to add to your app?
• How complicated can these features and functionalities get?
• Are you developing your app through an agency, a freelancer, or a certain app builder platform?
• What is your desired app design?
• Will you integrate your app with any integration points? like third-party systems or APIs?

Contemplating and answering these questions will help you shape your app-building journey and determine how to get the exact right funding for your app.

Stages of Funding: A Quick Review

Now that you’ve asked yourself all these contemplative questions about your app, let’s dive into the stages of funding. There are five main stages of the funding process. We’ll go over them in depth so you can understand each one’s objectives and specifics.

#1— Pre-seed Funding Stage

As the name implies, pre-seed funding is an investment phase that is acquired prior to product-market compatibility and before revenue. It occurs right at the start of a startup’s life, when the founders are motivated by many brilliant ideas and fuelled by lots of coffee and sleepless nights but have yet to make any progress on developing the product. This is the stage when you bring in your business network or simply invite your personal investors to build a prototype of your app or business project in general.

#2— Seed Funding Stage

The initial step of official equity fundraising is what we call “seed funding.” It often symbolizes the initial formal funding that a business endeavor or enterprise raises. Some businesses never make it past the first round of funding or seed money and into the Series A rounds or further. With seed funding, a business can get help deciding on its final products and target market. A founding team is hired with the help of seed capital to carry out these responsibilities.

The name itself means what it resembles. The “seed” funding can be compared to planting a tree in your mind (as in the idea). This initial financial help is likely to be the “seed” that will help your app’s brand grow. The business should grow into a “tree” over time if it has enough money, a good business plan, and investors who stick with it.

#3— Series A Funding Stage

This stage is all about your app’s active growth. It is also the beginning of venture capital funding. Most investors and venture capitalists wouldn’t want to invest in a business app that isn’t achieving any kind of active growth. Keep in mind that they WILL fund startups or initial projects with a track record of active growth and high potential. This is why we advise you not to set high expectations for good money before reaching this stage.

#4— Series B Funding Stage

You will be applauded if you make it to this stage. This funding stage means that your app is probably going to make it to the top and be as successful as you can maintain it. This stage targets a more rapid development plan, better brand exposure, and market expansion. This will lead to your shares going up in price, which means you should be selling fewer shares and taking better control over your own startup business app or project.

#5— Series C Funding Stage and Beyond

Reaching this stage means that your app has made it and is already successful. This means that you knew exactly how to get funding for your app. This stage indicates that you are already covering all of your operational expenses without the need for third-party funding. This stage proves and reinforces your app’s strength and success. Some businesses choose to complete certain other stages beyond the “Series C” funding stage, while others like to consider it the final stage and start upgrading their product market and starting to expand with their brand.

To Wrap It up for You With How to Get Funding for Your App

As stressful as it could be to come up with a flawless funding strategy for your business app, if you walk through the process and follow the right steps, you’ll definitely be rewarded. You can start by having a great idea and coming to us here in nandbox so we can make it happen and lay it out to you in product form. In nandbox, we offer you an app-building experience that is of great ease and satisfaction. With our app builder, you can create an app from scratch in any industry of your choice. Adding features has never been easier, and with our drag-and-drop feature-adding method, you’ll have a hassle-free experience. You can start putting into action the funding steps we talked about before as soon as we finish building your app with you.

With a detailed documentation section, a full preview of both Android and Apple systems, and a list of various features and templates to choose from. Our app builder simply has it all. Sign up now, claim your 14-day free trial, and enjoy the app-building journey.

The post How to Get Funding for Your App: Tips and Tricks appeared first on nandbox Native App Builder.

App Monetization – How To Make Money Through Apps

There are over 7 million apps available across the Android and Apple platforms. Some say that whatever you dream of, you can find in the form of an application. With many categories and types covering almost every aspect of life. This has, for sure, changed the way people view and live on a daily basis. As everyone adapts to change, the number of mobile application users continues to increase daily. They reached roughly 6.65 billion users worldwide with 4.48 hours spent per day. Clearly showing how applications have become an essential part of users’ lives. As that number continued to rise, this large number of users appeared to have great potential. App owners began to wonder, “How can we benefit from this?” or, in other words, “How does making money on apps work?”

So, how exactly can you do this? The answer is app monetization. Follow this article to get an in-depth guide to app monetization and how exactly you can make money through apps.

What is App Monetization?

The term is pretty much self-explanatory: app monetization is generating revenue through your app.

Reasons to monetize an app are varied and differ from one person to another. The most common reason found among all is to support the app and develop it even more, as it is practically crucial to offer the app for free. The app business as a whole made $400 billion in revenue despite the fact that 95% of apps are free to download. It is expected to reach even more (an estimated $407 billion) by 2026.

How to Monetize your App?

The first thing to consider about monetizing your app is your target audience and which types of users are present on a daily basis. Not every strategy can fit your users. You ought to think first about their experience and how they may interpret your monetization strategy. Some can find it very useful, and some can think the opposite. Let us walk you through the monetization strategies available to see which can fit your users’ needs best.

App Monetization Strategies

As the competition increases, the number of strategies increases and comes to light. And as of right now, who knows how many are in development?

1. In-App Ads

You’ve probably come across them on a regular basis; they’re literally everywhere and embedded within most apps, and most users prefer them nowadays. They are usually better used in e-commerce, entertainment, news, and gaming apps. When utilized the right way, where they are relevant and offer value. In-app advertisements can have a great impact on the revenue generated, as they can increase the number of users. However, when utilized the wrong way, it’s an absolute counter. It can be a source of annoyance that only causes frustration and leads to customer dissatisfaction. So keep ad placement in mind when using the in-app advertisement.

In-app ads come in various formats as

1. Banner ads: placed usually at the top or the bottom of the screen. It’s a form of a static or animated ad and it’s always present on screen during the time of usage. It’s important that a banner ad be of excellent quality and illustration to ensure delivering the right value
2. Native ad: native ads are meant to match the content and the environment they are displayed in. they blend in smoothly and do not frustrate users nor interpret their app journey making them the most user-friendly option.
3. Interstitial ads: considered a more intrusive yet popular option. Interstitial ads take over the whole screen, which gives the user a chance to take a good look at the ad displayed and acknowledge it well. It is better for Interstitial ads to be used a the end of the user flow and not in the middle or beginning.
4. Rewarded video ads: said to work like magic. Rewarded ads in general and rewarded video ads specifically have proven their effectiveness. It attracts most users by creating an objective to seek, In the end, the user would get their reward as well as acknowledge the ad’s purpose and value.

2- Subscriptions

Subscription services are an app monetization strategy that has gained major popularity lately as they’re found in most apps. It mainly offers two majorly different user experiences, as if it were two apps within one. The experience the free user gets is limited but very effective, as he is also granted access to all major features. As for the subscribed user, it’s more of an upgraded experience with more additional benefits. Subscription services as a strategy must be implemented in the smartest way possible to ensure both free and paid user satisfaction. It’s not a black-or-white approach, but offering two different experiences simultaneously and with great implementation, it can accomplish astonishing results.

3- In-App Purchases

In-app purchases are yet another excellent strategy to effectively make money through apps and increase both users’ engagement and acquisition. It’s a clear strategy in which a user purchases virtual goods or services within the app; the app itself or another fellow user can offer them. They are popular in gaming applications and usually include everything from purchasing coins to unlocking level packs or game features to purchasing additional game time. In-app purchases can also be used to unlock additional content, services, or features within an app, so they can be used and implemented in any type of application.

Usually, when a user engages with an app, they are much more likely to make an impulsive purchase compared to a planned purchase, so what makes in-app purchases effective is that they don’t require leaving the app to complete the payment nor any other processes; it’s all done within the app in no time. This all together leads to enhancing the user experience, thus increasing their engagement

You can now find plenty of ad providers to start with as

• Google Ads
• Unity
• MAX
• InMobi and many more.

With several great options to choose from, making money on apps has become simple. You can easily include them in your development process. As the current trend is toward making free apps, monetization is your best solution to generate profit; therefore, you can start planning now to do more in the future. You can start working on your future with nandbox; it’s not only easy to use and time-saving, but it has all the app monetization methods you can use to start generating profit. Try the nandbox app builder now for free!

The post App Monetization – How To Make Money Through Apps appeared first on nandbox Native App Builder.